Automate, Optimize, and Convert: Your eCommerce Growth Blueprint

Meet: Make

Make is a no-code, visual platform that lets you build and automate workflows across any system or app. Perfect for e-commerce businesses aiming to streamline processes without developer input.

• Automate workflows: Simplify daily tasks like lead routing, customer care, or finance workflows.

• Boost productivity: Save time by eliminating manual work, enabling teams to focus on core projects.

• Tailor templates: Use customizable workflow templates to quickly implement automation suited to your store's unique needs.

Boost Your Store’s Conversions with Baseline:
Our CRO Framework fro Shopify

Take your eCommerce store to the next level with Baseline, the ultimate web design framework tailored for Shopify. Whether you're a beginner or an expert, Baseline helps you enhance conversions, improve UX, and optimize your store for growth—all without the need for developers.

With over 20 years of experience, data from $100M in eCommerce revenue, and proven strategies from 70+ successful brands, Baseline ensures your store performs at its best from day one.

Good vibes: Death Wish Coffee

Death Wish Coffee isn’t just a brand—it’s a lifestyle for the bold. Known as the strongest coffee in the world, they’ve built a cult following by blending intensity with premium quality. With certifications for both Organic and Fair Trade, Death Wish Coffee strikes the perfect balance between powerful flavor and social responsibility.

Innovations & Achievements:

• Unique Products: From their world-famous Dark Roast to new additions like Blueberry-flavored “Blue and Buried,” each roast offers bold flavor profiles that resonate with their audience.

• Merchandising Genius: Limited-edition collectibles like the Two-Faced Tankard continue to create a buzz among fans, combining coffee culture with unique craftsmanship.

• Customer Engagement: Their subscribers unlock early access to exclusive merch, driving loyalty through community and value-driven offers.

What Makes Death Wish Coffee Stand Out?

Death Wish Coffee isn’t just about caffeine, it’s about culture. Every product, from the intense brews to exclusive, limited-edition mugs and apparel, is designed for those who dare to go further. They’ve earned the title of the #1 Organic and Fair Trade coffee brand in the US by consistently delivering products that resonate with a strong, loyal community of coffee warriors.

Niche Insights: Gourmet Coffee & Merch

Main Challenges:

• Intense Competition: The coffee world is vast. Brands must not only stand out but build a community of loyal, repeat buyers to survive.

• Customer Education: Convincing customers to switch to higher-priced specialty coffee often requires educating them about the benefits of organic, Fair Trade sourcing, and strength.

• Logistics & Scalability: With unique limited-edition items and a growing global demand, managing inventory and timely shipping is always a challenge.

Main Benefits:

• High Engagement: Coffee drinkers are passionate, and when you provide a high-quality, energizing product, they’re not just customers—they’re fans for life.

• Subscription Model: Offering subscriptions ensures regular sales while creating a strong brand-customer connection.

• Brand Storytelling: By tying product releases to a sense of exclusivity and community, brands like Death Wish Coffee maintain a connection that goes far beyond a single cup.

Death Wish Coffee has achieved something every brand dreams of: turning coffee into a movement.

Ad Spotlight: Zomato

This Zomato ad promotes food delivery with a Rakhi-themed message, offering a ₹125 discount for orders. It plays on sibling dynamics, emphasizing food as a thoughtful gesture.

Strengths of the Ad:

1. Emotional Appeal: The ad leverages familial relationships during Rakhi, tapping into the emotional bond between siblings.

2. Clear Offer: A clear discount offer ("₹125 OFF") is prominently displayed, motivating action.

3. Humorous Copy: The playful text (“siblings hate ‘thank you’ but love ‘snacks for you’”) adds humor and relatability, increasing engagement.

Areas for Improvement:

1. Discount Details: The minimum order requirement for the discount isn't immediately clear, which may create hesitation.

2. Product Focus: The main dish isn't named, which could lead to confusion or missed opportunities to highlight popular options.

3. CTA Placement: The "Order now" button could be larger or more prominent to enhance click-through rates.

Key Takeaways:

• Clarify Discount Conditions: Ensure the full discount terms are visible to reduce friction.

• Highlight Popular Dishes: Featuring well-known or trending food items could attract more interest.

• Enhance CTA Visibility: A larger, more contrasting call-to-action can boost conversions.

By improving the clarity around the discount, emphasizing food items, and making the CTA stand out more, this ad can better engage users and drive conversions. Optimizing these elements would enhance both user experience and ad performance.