Automation, Customization, and Conversions: Strategies for Scaling Your Store

Meet: Encharge

Encharge is a marketing automation platform tailored for B2B SaaS, empowering teams to nurture leads, convert users, and streamline customer onboarding with behavior-based emails and CRM integration.

• Increase conversions: Target leads and trial users with behavior-driven emails to boost engagement and sales.

• Automate user onboarding: Build automated flows that activate and educate users for seamless onboarding.

• Integrate seamlessly: Connect your SaaS stack, including Facebook Ads, for comprehensive customer journey automation and insight.

Boost Your Store’s Conversions with Baseline, Our CRO Framework for Shopify

Take your eCommerce store to the next level with Baseline, the ultimate web design framework tailored for Shopify. Whether you're a beginner or an expert, Baseline helps you enhance conversions, improve UX, and optimize your store for growth—all without the need for developers.

With over 20 years of experience, data from $100M in eCommerce revenue, and proven strategies from 70+ successful brands, Baseline ensures your store performs at its best from day one.

Good vibes: Oreo

OREOiD isn’t just about cookies – it’s about making connections. OREOiD allows anyone to create custom OREOs, transforming the iconic cookie into a playful, personalized gift or memento. Perfect for celebrations, corporate branding, or simply as unique tokens of joy, these cookies can carry photos, messages, and designs that elevate gifting to a new level of fun and sentiment.

Innovations & Achievements:

• OREOiD Launch: With the introduction of OREOiD, OREO provides customers with an experience where they can fully customize each cookie to suit their occasion or brand.

• OREO Celebrations Line: Designed to bring a playful twist to any event, the Celebration packs feature festive designs that enhance gatherings and bring people together.

• OREO Global Reach: Sold in over 100 countries, OREO’s commitment to bridging cultures and communities shows the power of this simple cookie in creating shared moments.

What OREO Stands Out?

OREO stands out as a cultural icon and a timeless connector, blending playful tradition with bold innovation. From its classic twist, lick, and dunk ritual to inventive collaborations with brands like Coca-Cola and Disney, OREO continually reinvents itself while remaining true to its roots. The OREOiD platform takes this even further, inviting fans to personalize their cookies for any occasion, making each bite memorable. Through initiatives like the #ProudParent campaign with PFLAG, OREO champions inclusivity and community, proving that it’s more than a cookie—it’s a symbol of joy, connection, and creativity across generations.

Niche Insights: Customizable Treats for Special Occasions

Main Challenges:

• Quality Control at Scale: Customization demands precision, which can be challenging in high-volume production.

• Unique Brand Identity: With so many options, ensuring each custom product reflects OREO’s playful and premium vibe can be complex.

• Delivery Time: Personalized items often face longer delivery timelines, which can affect customer satisfaction.

Main Benefits:

• High Customer Engagement: The personalization option creates a deep connection with customers, as they become co-creators of their own treats.

• Memorable Branding Opportunities: Businesses can use custom OREOs for brand reinforcement, creating a lasting impression in a fun, edible format.

• Versatile Gifting Options: From weddings to corporate events, custom OREOs can enhance any celebration, offering a unique alternative to traditional gifts.

By blending nostalgia with personalization, OREOiD has positioned OREO as a leader in experiential products, helping people celebrate and connect in new and playful ways.

Ad Spotlight: Fabletics Scrubs

The ad promotes a $24 scrub set from Fabletics Scrubs, targeting healthcare professionals with a limited-time VIP offer and social proof from nurse.org.

Strengths of the Ad:

1. Clear Price Point: The prominently displayed "$24" price creates a strong, immediate value signal that grabs attention.

2. Social Proof: Featuring the “#1 Scrub Brand” rating from nurse.org builds credibility, appealing directly to healthcare professionals.

3. Bold Visual Contrast: The green scrubs against a gradient background draw attention, helping the ad stand out in feeds.

Areas for Improvement:

1. Unclear CTA Incentive: "Shop now" button could highlight the VIP offer to make the incentive clearer.

2. Limited Product Details: Adding fabric or feature details would help buyers understand quality and functionality.

3. High Visual Competition: The ad's multiple text elements and close-up image create a cluttered look, which may reduce focus on key information.

Key Takeaways:

• Highlight VIP Benefits: Emphasize what makes the VIP offer special to drive urgency.

• Add Product Features: Briefly mentioning fabric type or functional features can strengthen purchase intent.

• Simplify Layout: Reducing text elements can improve readability and focus on the $24 offer.

Optimizing this ad by clarifying the VIP offer, streamlining design, and adding product details can improve engagement and conversions. A cleaner, more focused ad will help capture healthcare professionals’ attention more effectively, leading to higher click-through rates and potential sales.