Supercharge Your Store with Affiliate Marketing & CRO Strategies

Meet: UpPromote

UpPromote is a comprehensive affiliate marketing software designed for Shopify stores to build, manage, and scale affiliate programs seamlessly.

• Boost Sales via Affiliate Networks: Connect with influencers and loyal customers to drive organic traffic and increase conversions through easy affiliate integration.

• Simplified Affiliate Management: Enjoy robust tracking, automated payments, and customizable affiliate tools to streamline program operations.

• Expand Reach with User-Friendly Features: Utilize built-in support tools, recruitment options, and a multi-level marketing structure to optimize campaign growth.

Boost Your Store’s Conversions with Baseline:
Our CRO Framework fro Shopify

Take your eCommerce store to the next level with Baseline, the ultimate web design framework tailored for Shopify. Whether you're a beginner or an expert, Baseline helps you enhance conversions, improve UX, and optimize your store for growth—all without the need for developers.

With over 20 years of experience, data from $100M in eCommerce revenue, and proven strategies from 70+ successful brands, Baseline ensures your store performs at its best from day one.

Good vibes: Eastside golf

Founded by Olajuwon Ajanaku and Earl A. Cooper, Eastside Golf was born out of their shared experience as collegiate champions at Morehouse College. The brand, launched in 2019, stems from Ajanaku’s pivot from finance to his passion for golf, and Cooper’s esteemed career as a PGA professional. Eastside Golf is more than just apparel—it embodies a mission to broaden the appeal of golf, inviting a new generation to engage with the sport through cultural pride and modern fashion.

Innovations & Achievements:

• Founding and Mission: Since its establishment in 2019, Eastside Golf has become more than an apparel brand—it’s a movement aimed at making golf accessible and relatable to all. The vision of promoting diversity and bridging cultures through sport has set it apart.

• Community Impact: The brand has hosted notable events such as the Eastside Golf Collegiate Invitational, spotlighting talent from Historically Black Colleges and Universities (HBCUs). Partnering with industry leaders like State Farm, they have amplified their mission and highlighted the significance of representation in golf.

• Collaborations and Partnerships: Collaborating with brands such as Bridgestone for co-branded golf balls has added to their credibility and expanded their reach. This collaboration enhances their image as a leader in inclusive, high-quality golf gear.

Why Eastside Golf Stands Out?

Eastside Golf's blend of modern fashion and classic golf gear challenges the conventions of golf apparel. By embedding cultural relevance into their designs, they attract not only golfers but also those who appreciate a bold, authentic statement. Their dedication to making golf approachable through storytelling and community engagement ensures they resonate with both newcomers and seasoned players.

Niche Insights: Lifestyle Sportswear

Main Challenges:

• Market Penetration: Breaking into an industry historically dominated by legacy brands.

• Perception Shift: Convincing non-golfers that the sport and its gear can be relatable and fashionable.

• Supply Chain Efficiency: Managing production and fulfillment to meet high-quality expectations and maintain customer trust.

Main Benefits:

• Cultural Resonance: Products like those from Eastside Golf leverage identity and heritage to form stronger connections with niche markets.

• Community Building: Lifestyle brands that align with broader social values can foster loyalty beyond the typical sports consumer.

• Growth Potential: With increased focus on diversity and inclusion in sports, the demand for brands promoting this narrative is expanding.

Eastside Golf isn’t just reshaping wardrobes; it’s redefining who gets to shape the game.

Ad Spotlight: BURGA

The ad showcases BURGA’s phone cases as perfect Mother's Day gifts, emphasizing their style and variety. It positions the cases as thoughtful presents for fashionable mothers, highlighting over 200 design options.

Strengths of the Ad:

1. Seasonal Relevance: Tied to Mother’s Day, making it timely and appealing to consumers looking for gifts.

2. Clear Visuals: High-quality images of the product showcase design details effectively, helping potential customers visualize the purchase.

3. Strong Value Proposition: Emphasizes "200+ stunning designs," conveying variety and uniqueness that cater to different tastes.

Areas for Improvement:

1. Lack of Urgency: No mention of limited time or exclusivity, which could enhance conversions by triggering FOMO (fear of missing out).

2. CTA Positioning: The 'Shop now' button is not very prominent. Enlarging or contrasting it with the background could improve visibility.

3. Product Details: More information about case features (e.g., durability, material) would add depth and inform purchasing decisions.

Key Takeaways:

• Create Urgency: Add a time-limited offer or countdown to encourage immediate action.

• Enhance CTA Visibility: Make the call-to-action button more noticeable to boost click-through rates.

• Highlight Features: Include additional product benefits to strengthen the value proposition.

Implementing these changes could significantly increase engagement and drive more conversions. An enhanced sense of urgency, a more prominent CTA, and detailed product benefits ensure a smoother decision-making process, making the ad more compelling and effective.