Automate, Optimize, Scale: eCommerce Tools You Can’t Miss

Meet: Prediko

Prediko is a Shopify app designed to revolutionize inventory management for eCommerce brands. Using AI, it provides real-time insights, smarter sales forecasts, and streamlined purchase order creation, helping stores restock efficiently and avoid stockouts.

• Boost sales by avoiding stockouts: Use AI-powered forecasting and restocking alerts to keep shelves full and revenue growing.

• Save time with streamlined PO management: Create, manage, and track purchase orders seamlessly within the app.

• Flexible funding for growth: Access fast and flexible purchase order financing directly through the platform.

Boost Your Store’s Conversions with Baseline:
Our CRO Framework fro Shopify

Take your eCommerce store to the next level with Baseline, the ultimate web design framework tailored for Shopify. Whether you're a beginner or an expert, Baseline helps you enhance conversions, improve UX, and optimize your store for growth—all without the need for developers.

With over 20 years of experience, data from $100M in eCommerce revenue, and proven strategies from 70+ successful brands, Baseline ensures your store performs at its best from day one.

Good vibes: Poppi

Poppi is a sparkling revolution born in Austin, Texas, blending fruit juice, apple cider vinegar, and inulin prebiotics for a refreshing soda that’s as good for your gut as it is for your taste buds. Founded by husband-and-wife duo Stephen and Allison, Poppi's journey began as a farmers' market gem and skyrocketed to national stardom after a Shark Tank investment. Today, it’s the darling of major retailers and A-list fans like Kylie Jenner, Billie Eilish, and JLo.

Innovations & Achievements:

• Functional Refreshment: Poppi redefines soda with health benefits like improved digestion and gut health, thanks to its apple cider vinegar and prebiotics blend.

• Nationwide Accessibility: From humble Texas roots to shelves across America, it’s a testament to the power of quality and vision.

• Celebrity Fanbase: Endorsed by cultural icons, Poppi is more than a drink—it’s a lifestyle.

Why Poppi Stands Out?

Poppi isn’t just about making soda—it’s about reimagining it. Its bold flavors, coupled with functional ingredients, resonate with health-conscious consumers seeking indulgence without guilt. The brand’s vibrant personality and authentic story make it an irresistible standout in the beverage market.

Niche Insights: Functional Beverages

Main Challenges:

1. Consumer Education: Convincing soda lovers to embrace healthier alternatives requires clear messaging and marketing.

2. Competition: The functional beverage market is crowded with kombucha, sparkling waters, and health drinks. Differentiating is key.

3. Price Sensitivity: Premium ingredients can lead to higher prices, which may deter budget-conscious consumers.

Main Benefits:

• Health Trend Alignment: As wellness continues to dominate consumer priorities, functional beverages like Poppi align perfectly with demand.

• Wide Appeal: Poppi’s taste-first approach ensures it attracts both soda traditionalists and health enthusiasts.

• Scaling Opportunities: With national retailer partnerships and celebrity endorsements, Poppi is positioned for sustained growth.

Poppi isn’t just about loving soda again—it’s about loving yourself with every sip.

Ad Spotlight: Lume Deodorant

The ad promotes Lume Deodorant's 72-hour odor and sweat control product with a discounted starter pack. It emphasizes its unique AHA-powered formula, dermatologist-tested features, and versatility for multiple body areas.

Strengths of the Ad:

1. Clear and Bold Headline: "Stop paying just to cover up odor. BLOCK IT." grabs attention and effectively communicates the product's unique value proposition.

2. Strong Risk Reducer: "Clinically proven" and "OB/GYN-developed" build credibility and trust, appealing to health-conscious customers.

3. Appealing Offer: A visible "Starter Pack 30% Off" callout and list of free items make the value clear, encouraging conversions.

Areas for Improvement:

1. Overwhelming Visuals: The busy color scheme and multiple product images create clutter, making it harder to focus on the key message.

2. Limited CTA Contrast: The "Get offer" button is less visually prominent and could be optimized with a more contrasting color.

3. Message Clarity: The product's unique AHA-powered formula could be further simplified for first-time viewers to immediately grasp its benefits.

Key Takeaways:

• Simplify Visuals: Reduce clutter by focusing on fewer elements, ensuring the offer and CTA remain the focal points.

• Enhance CTA Visibility: Use a high-contrast color for the button to drive more clicks and improve user navigation.

• Clarify Key Features: Highlight the unique AHA-powered benefit with simpler language or a concise subheading.

By streamlining the visuals, improving CTA prominence, and simplifying the product message, the ad can create a stronger user experience and drive more conversions. These optimizations reduce cognitive overload, enhance trust, and ensure customers quickly understand the product's unique value.