Shipping Smarter, Selling More & Standing Out

Meet: Shippo

Shippo is a powerful shipping platform that helps e-commerce businesses, developers, and 3PLs streamline logistics with discounted carrier rates, automated workflows, and seamless integrations. Whether you’re a small business or a high-volume shipper, Shippo offers an easy way to manage shipping and improve the customer experience.

• Save on shipping costs – Access discounted rates from 40+ global carriers to lower your shipping expenses.

• Automate and scale – Use Shippo’s API or dashboard to simplify order fulfillment and track shipments effortlessly.

• Seamless integrations – Connect with top e-commerce platforms and marketplaces without complex setup.

Boost Your Store’s Conversions with Baseline:
Our CRO Framework fro Shopify

Take your eCommerce store to the next level with Baseline, the ultimate web design framework tailored for Shopify. Whether you're a beginner or an expert, Baseline helps you enhance conversions, improve UX, and optimize your store for growth—all without the need for developers.

With over 20 years of experience, data from $100M in eCommerce revenue, and proven strategies from 70+ successful brands, Baseline ensures your store performs at its best from day one.

Good vibes: Cocofloss

Flossing isn’t just a chore—it’s a chance to elevate your self-care routine. Founded by two sisters—a dentist and an artist—Cocofloss transforms oral care into a joy-filled experience. With fun flavors, dentist-designed effectiveness, and sustainable materials, their products make maintaining a healthy smile something to look forward to.

Innovations & Achievements:

• Nano-Hydroxyapatite Power – Their Cocoshine Whitening Toothpaste strengthens and remineralizes teeth without harsh chemicals like peroxide.

• Dentist-Level Clean – Cocofloss is 16x more effective at removing plaque than ordinary floss, offering deep cleaning with a luxuriously textured design.

• Sustainability First – From biodegradable floss refills to eco-friendly packaging, they prioritize a cleaner planet while keeping your smile bright.

Why Cocofloss Stands Out?

Cocofloss isn’t just about clean teeth—it’s about building lifelong habits through playful, effective, and feel-good oral care. By bridging the gap between professional-grade cleaning and everyday enjoyment, they’ve redefined what it means to take care of your smile.

Niche Insights: Cocofloss

Main Challenges:

• Customer Habits & Resistance – Many people skip flossing due to inconvenience or lack of motivation.

• Standing Out in a Crowded Market – The oral care industry is filled with well-established giants, making differentiation key.

• Education & Trust – Customers need to understand why high-quality floss and remineralizing toothpaste are worth the switch.

Main Benefits:

• Recurring Revenue Potential – Oral care products are essential and frequently repurchased.

• Health & Wellness Trend Alignment – Consumers are investing more in self-care and preventative health solutions.

• Eco-Conscious Appeal – Sustainable and non-toxic products attract a growing market of environmentally conscious buyers.

Oral care doesn’t have to be boring. Cocofloss proves that a happy, healthy smile starts with a little joy.

Ad Spotlight: Tooletries

The ad promotes Tooletries’ antimicrobial silicone body scrubber as a more hygienic and sustainable alternative to traditional loofahs. It highlights durability, eco-friendliness, and reduced plastic waste, visually contrasting a year’s worth of loofahs with a single scrubber.

Strengths of the Ad:

1. Strong Visual Comparison: The side-by-side imagery clearly conveys the longevity and environmental benefits of the product, leveraging the contrast effect to make the scrubber seem like the superior choice.

2. Sustainability Messaging: The ad effectively appeals to eco-conscious consumers by emphasizing less plastic waste, aligning with the commitment consistency bias (people prefer choices that align with their values).

3. Clear and Concise Copy: The ad delivers a direct, easy-to-digest message, reducing cognitive load and improving retention.

Areas for Improvement:

1. Call-to-Action Placement: The “Shop Now” button is somewhat disconnected from the product image. Placing it closer to the key visual or reinforcing urgency (e.g., “Make the switch today!”) could improve conversions.

2. Lack of Pricing or Value Proposition: The ad doesn’t address cost. Consumers may assume the silicone scrubber is expensive, which could deter clicks. A mention of cost savings over time would strengthen the argument.

3. No Social Proof: Including customer testimonials or ratings would enhance trust and credibility, reducing hesitation to purchase.

Key Takeaways:

• Enhance CTA Visibility: Position the “Shop Now” button closer to the main visual or add urgency to drive immediate action.

• Reinforce Cost Savings: Mention long-term savings to counter potential price concerns.

• Add Social Proof: Highlight customer reviews or ratings to increase trust and conversions.

By optimizing the CTA, reinforcing the financial benefits, and incorporating social proof, the ad can drive more conversions. A well-balanced message that combines sustainability, hygiene, and cost-effectiveness will make the product more compelling and reduce purchase hesitation.